Icograda World Design Congress 2009 Beijing & the 1st Beijing Design Week,
the first communication platform for designers, experts, scholars, goverments, enterprises, the public and media
constructed to achieve the goal of promoting economic development through design innovations.

经历了全球性金融危机，各国政府、企业机构、公众以及各界专业人士，都在重新思考：如何能凭籍着创新来对城市、对经济、对社会、对民生发挥积极作用？并同时提出了更多亟待解决的课题。正是这经济危机阴影，让越来越多的人认识到：人类的创造性，是改变和开启新历史的关键和最大的价值资源。

2009年，世界焦点稜聚“2009北京世界设计大会暨首届北京国际设计周”，这无疑是世界创意经济年度大事，全球设计师汇集于北京，借助政府、企业、学术机构等共建的沟通平台，引发专家学者进行广泛研讨，吸引公众对于城市发展、经济创新、改善人类生存条件和提升人文生活素质的议题的关注，共同参与探讨、重塑价值观，建立可持续的设计、消费理念与行为；共同创造与延伸设计创新的实际价值，共同呼吁——“让设计成为引领世界创新经济和社会发展的智慧之源！”。

After going through the global financial crisis, governments, enterprises, the public and professionals in various fields are rethinking how to impose positive influences on cities, economies, societies and people’s livelihood though innovation. More problems which must be addressed immediately are proposed at the same time. Against the backdrop of economic bubbles, more and more people have come to realise that creativity is the key and the most significant resource to change and usher in a new age.

Icograda World Design Congress 2009 & the 1st Beijing Design Week will attract the attention from across the whole world. It is undoubtedly a big event for world’s creative economy. Designers worldwide will gather in Beijing. Taking advantage of the communication platform jointly constructed by governments, enterprises, and academic institutions, they will

——motivate experts and scholars to carry out extensive research and discussion;
——attract attention from the public on urban development, economic innovation, and improvement of human living cnditions and the quality of cultural life;
——jointly participate in discussion, reconstruct value, and form theories and actions for sustainable design and consumption;
——jointly create and extend the practical value of design innovation;
——jointly advocate “Let design become the source of wisdom that guides the world’s innovative economy and social development”

设计界的奥林匹克 【关键词】空前规模
来自全球6大洲150多个国家和地区的百余位知名学者、数十家企业、协会、机构参与、百余媒体报道；
一周内5场大型国际总论坛，百场分论坛、25场展览、10场大型设计活动、全国各地46个专题工作坊、北京市内22个设计工作室和园区开放予公众参观；
Design Olympics 【keyword】unprecedented size
Over 100 renowned scholars, tens of enterprises, associations and institutions as well as 100-odd media agencies form six continents are involved;
Four large-scale international forums, 100 sub-forums, 25 exhibitions, 10 big design events are held in a week, while 46 issue-based workshops across China, 22 design studios and creative cluesters are open to visitors；

政府主办 【关键词】最高级别
首次由国家教育部、文化部、北京市政府主办的大型国际设计周推广活动，增强国、内外相关之研发合作信心，以促进公众认知与强化设计创新经济的概念；
Government hosts 【Keyword】the highest level
The first large-scale international design week hosted by the Ministry of Education, the Ministry of Culture and the municipal government of Beijing, in an effort to enhance the confidence to carry out R&D cooperation between China and foreign countries, raise public awareness and highlight the concept of design-based innovative economy;

形式突破 【关键词】广泛参与
打破常规，跨时空、跨界别，线上、线下，室内、室外，立体全方位展示研发与应用成果；
Breakthrough in Form 【keyword】extensive involvement
R&D and application achievements are showcased in multidimensional ways, online, offline, inddors and outdoors, breaking the conventions and going beyond time, space and categories.

设计创新应用 【关键词】前瞻与发展
设计师将如何将中国人文导入现代生活？全球化的工业设计链条如何驱动制造业巨轮？中国如何迎来高速发展的黄金十年？
Application of Design Innovation 【keyword】prospect and development
How will designers introduce Chinese human culture into modern life? How will globlized industrial design chain drive the development of the manufacturing industry? How will China embrace the golden ten years of rapid development?

名家盛会 【关键词】高度关注和交流
呈现全球卓越设计师、企业集团优秀研发成果，众多国际大师参与、世界顶级专业设计的交流与沟通，共商设计未来。
Gathering of Renowned Artists 【keyword】great attention and communication
R&D achievements of global top-rank designers and enterprises will be presented. Many internationally renowned masters will participate in the event, exchanging their views on professional design and discussing the future of design.

主旨

设计•创新•经济 Design•Innovation•Economy

设计是当下全球创新经济的行动主题。在全球性金融危机的背景下，提高经济的原创价值成为发展的关键。如果说创意是思想的突破，创新是技术的拓展，那么设计就是将创意与创新推向社会的现实行动，是无所不在的价值创造。因此，设计不仅是创意产业的核心、创新经济的主导，也是连接资源与需求、技术与市场的纽带。当全球经济遭遇危机之时，北京以其开放的姿态为设计师们构筑交流对话的平台，邀请全球设计师相聚北京，共谋“扩内需、保民生、促发展”的振兴之路。

成功举办2009北京世界设计大会暨首届北京国际设计周将对北京国民经济和社会事业的发展起到巨大的推动作用。当下全球正步入新的知识经济时代，设计将在经济全球化中发挥越来越大的作用。与此同时，北京也加快了向现代化制造业和高新技术产业的转型，毋庸置疑，在产业升级的浪潮中，设计将发挥巨大的引领作用，成为北京最具潜力的、新的经济增长点。

中国有着丰富人才资源、尚待开发的市场、广大的资源空间、雄厚的生产实力和消费潜力，在城市高速发展和需求增长带动下，北京，将成为世界创意之都，国际重要的首都城市之一，该如何利用设计创新回应世界的需求？
在面对地球资源日益稀缺、近年来频繁的自然灾害所涉及灾后重建和振兴的计划，设计师更是任重而道远。
北京所肩负的多重使命，促成了2009北京世界设计大会暨首届北京国际设计周的呈现。

“Design” has become a keyword for today’s global innovative economy. Against the backdrop of the global financial crisis, improving the creative value of economy has become the key to development. If creativity is the breakthrough of ideas, and innovation is the extension of technology, design then is the act of bringing creativity and innovation into the social realm. As a kind of ubiquitous value creation, design makes up the core of the creative industry, leading force of the innovative economy and the bridge between resource and demand, technologies and market. As the global economy is now shadowed in crisis, Beijing builds a platform for communication and dialogue, and invites designers from all over the world to work out a way to achieve economic revival through maintaining growth, living conditions and stability.

A successful Icograda World Design Congress 2009 Beijing & the 1st Beijing Design Week will make great contributions to the development of Beijing’s economy and social undertakings. As a new age of knowledge economy is being ushered in, design will play a bigger and bigger role in economic globalization. Meanwhile, Beijing is witnessing accelerated steps toward modern manufacturing and high- and new-technology industries. It is beyond any doubts that design will become an important leading force in industrial upgrade and become a new economic growth point with the greatest potential.

China is abundant in talents, unexplored markets, high volumes of resources, strong production capability and consumption potential. Driven by the rapid urban development and increasing demands, Beijing will become the world’s capital of creativity. As one of the most important capital cities in the world, how shall Beijing take advantage of design innovation in response to the world’s needs?

Designers shoulder heavy responsibilities while facing increasingly less resources, frequent natural disasters and the post-disaster reconstruction and revival plans.
Several missions undertaken by Beijing give birth to the Icograda World Design Congress 2009 Beijing & the 1st Beijing Design Week.

借鉴国际设计成功典范，
融合中国特性发展需求
让中国设计为世界创造实际价值。

Drawing on successful design works in the world;
Combining China’s unique development requirements.
Let design create real value for the world.